作品征集 | 向大師致敬—Mendini授權IP文創設計大賽
“Tributre to Mendini” Culture-Centered Product Design Contest
亞歷山德羅·門迪尼 Alessandro Mendini
于2019年2月18日辭世 享年87歲
Alessandro Mendini
Passed away on February 18, 2019, at the age of 87
意大利后現代主義設計之父，意大利國寶級設計師，再世達芬奇，少有的兼備理論與實踐的建筑師，卓越的設計批評家，20世紀末意大利最有影響力設計師，設計界“老頑童”……
He had been known for many names: the father of Italian postmodern design, a renowned Italian designer, reincarnation of Da Vinci, the architect exceling at both perspective and practical designs, an outstanding design critic, the most influential Italian designer in the late 20th century, the “elderly child” of the design world…
橫跨多個設計領域，擁有多重身份的門迪尼，在傳奇的一生中創造了許許多多具有世界影響力的作品，從一只名叫“Anna”的開瓶器，到不斷更新的普魯斯特手扶椅、漢諾威的車站，再到格羅寧格博物館，獲得世人贊譽無數。
Mendini, who had diverse identities across multiple design fields, created countless world-renowned designs in his legendary life. Starting from his “Anna” bottle opener, to iterations of the Proust Chair, to the Tram Station Steintor in Hannover, Germany, and to the Groeninge Museum, Mendini had received numerous praises from the world.
門迪尼的一種堅持：做設計只用手繪。而他一直以詩人般的赤誠心對待設計，認為“設計就像詩歌一樣，更注重情感的表達”。如果只能選3個詞給門迪尼貼個“標簽”，那么便是“叛逆、老頑童和傳奇”。
Mendini insisted on designing through sketching, and he had always taken a poetic approach to design, thinking “design is like poetry, which you have to pay attention to expressions and emotions”. If we were to choose three words to “label” Mendini, they would be “rebellious,” “an elderly child,” and “a legend”.
“致敬Mendini”文創產品設計大賽背景
“Tribute to Mendini” Culture-Centered Product Design Contest Background
這兩年，我們經歷了太多次與世界各領域大師的告別，看著他們一個接一個的離去。有人說，這或許代表著一個時代的終結，曾由他們創造光芒的時代過去了，但他們留下了火種，讓下一代的我們繼續燃燒。同樣，隨著今年2月8日Mendini的離去，那把普魯斯特椅子或許再也不會更新。我們感謝他帶給我們如此特別的設計，后現代主義設計仍在影響著我們這一代。
In these past two years, we have experienced too many farewells with iconic people from various industries around the world. Some people say it represents the end of an era; the glowing era they created had passed, but the icons passed down their seeds to our generations. Similarly, with the passing of Mendini, the Proust Chair may never be redesigned again; yet we appreciate him for bringing us such a special creation, and the postmodern designs are still affecting our generations.
2019年3月，藝自在(杭州)文化公司與其簽訂了IP授權契約書并開展“向大師致敬”——Mendini授權IP文創設計大賽，讓大師的精神得以延伸。
On March 19th, Funner Art (Hangzhou) Co., ltd. signed an IP authorization contract for Mendini, and decided to launch “Tribute to Mendini” Culture-Centered Product Design Contest, extending the ethos of the designer.
Mendini授權IP主形象：
Main image for Mendini’s authorized IP:
Mendini授權IP色彩應用示例：
The color scheme for Mendini’s authorized IP:
Mendini授權IP延展應用示例：
Examples of further applications of Mendini’s IP:
專家評審團隊
Jury
Mr. Alessandro Guerriero
Founder of Studio Alchimia
Co-Founder of Domus Academy in Italy
Mendini’s long-term partner
Su Dan
Deputy Director of Tsinghua University Art Museum
Professor of Tsinghua University Academy of Fine Arts
Visiting Professor Of Domus Academy in Italy
Visiting Professor of Nuova Accademia di Belle Arti (NABA)
Member of International Institute of metaphysical Club
Zeng Hui
Deputy Director and Planning Director of Beijing International Design Week Organizing Committee
Guo Xi
CEO of Funner Art (Beijing) Co., ltd.
Rules
The contest is divided into product group and concept group.
-The product group is for physical products that can be put into mass-production
-The concept group is for perspective projects that cannot be mass-produced yet.
There are two categories: Everyday Creative Design and Unrestricted Design
生活類創意設計(Everyday Creative Design.)
緊扣“生活藝術化，藝術生活化”的主題方向，用創意設計提升生活品質，設計產品涵蓋辦公用品(包括并不限于各種筆、筆記本、筆袋、文件袋、收納袋、電腦包、書包、桌面裁切版、桌面用品、鼠標墊等)、家居用品(包括并不限于毛巾、紙巾、收納袋、床上用品、紙巾盒、各式杯子、杯墊等)、餐具、服飾首飾、運動休閑裝備、消費電子類產品等。注重Mendini此次授權IP的元素與生活用品的廣泛融合。
Adhering to the theme of “make everyday artsy, and make art everyday,” Participants should strive to use design to enhance the quality of life. Possible designs include office supplies (including but not limited to pens, notebooks, pencil cases, document bags, storage bags, computer bags, backpacks, cutting matts, table top objects, mouse pads, etc.), household items (including but not limited to towels, tissue, storage bags, bedding, tissue boxes, cups, and coasters, etc.), tableware, clothing, jewelry, sports equipment, consumer electronics, etc. Please focus on combining Mendini’s authorized IP design elements with daily products.
文創產品設計著眼于傳統文化與現代科技、藝術價值與實用功能、創意設計與市場需求相結合，注重傳統工藝、傳統材質的創新設計，從而設計出更多符合現代審美需求的文化創意產品。參賽作品注重獨一性、獨創性、純粹性，應有一定的前瞻性和先進性，不得與當下市場中的產品同質化，不得抄襲和復制。
Culture-centered product design focuses on combining traditional culture with modern technology, artistic value with practical functions, creative design with market demand. It also emphasizes on traditional crafts and the innovative uses of traditional materials, which lead to culture-centered designs that meet the standards of modern aesthetics. The entries should focus on its uniqueness and originality. They should be forward-thinking and different from products in the current market. Plagiarism is not tolerated.
自由創作(Unrestricted Design)
參賽者可超越本授權IP限制，以門迪尼的設計精神作為主題自由創作。
Participants can go beyond the authorized IP restrictions and create freely, with Mendini’s design philosophy in mind.
參賽者針對本賽事自行選擇類型進行創作生活類創意設計，每個參賽作品僅限報一個類別，同時按產業設計或概念設計進行不同方向選擇。參賽作品可以單位或個人名義進行申報。
所有參賽作品應為原創設計，已參加過各類評審和各類競賽并獲獎的作品以及曾經發表過的作品不得參賽，其作品帶來的其他知識產權糾紛由參賽者自行承擔。
獲獎作品恕不退還，請參賽者自留備份。
所有參賽作品均視為作者同意主辦方可將其用于展覽展示展出;參賽作品均有機會參加“北京國際設計周”及其他展覽。
參加競賽的個人或團隊應遵守賽事規則及其它相關要求，主辦方對賽事規則具有最終解釋權。
Participants should choose a category to create an innovative design. Each entry can only be submitted to one category, with the choice of being in either product group or concept group. Entries may be from individuals or from groups.
All entries must be original works. Designs must not have received any award, been published, nor participated in other competitions. Participants are responsible for intellectual property disputes brought by their works.
Please make backups of your works, for the winning entries will not be returned.
The organizer has permission to exhibit the submitted works. The entries have the opportunity to participate in the Beijing International Design Week, along with other exhibitions.
Individuals or teams participating in the competition shall abide by the rules of the contest and other relevant requirements. The organizer has the rights to the final interpretation of the rules of the competition.
競賽時間表及報名及提稿方式(Contest Timeline and Submission Method)
競賽時間安排：(Timeline)
報名截止日期：2019年6月15日;
設計截稿日期：2019年6月25日：
主辦方將于2019年8月20日前完成合同簽署及部分產品或樣品的生產;
競賽成果參加北京國際設計周：2019年9月;
June 15, 2019: Registration Period ends;
June 25, 2019: Project Submission Period ends;
The organizer will complete contract signing and production of some products or samples by August 20, 2019;
September, 2019: selected entries participate in Beijing International Design Week;
報名及提稿方式：(Registration and Submission)
報名方式：(Registration Method)
報名請識別二維碼填寫相相關信息;
Please scan the QR code below and fill in your information;
或點擊鏈接：https://www.wenjuan.com/s/fuiMNjM/
(or click the link: registration information)
報名通過審核后，主辦方將通過zizaifun@163.com郵箱向參賽者發送文件：包括并不限于競賽邀請函、參賽編碼、保密協議、門迪尼相關設計資料;報名時請務必正確填寫電子郵件。
After the registration is approved, the organizer will email further documents to the contestants through zizaifun@163.com: including but not limited to Contest Invitation Letter, Entry Code, Confidentiality Agreement, and Mendini related design materials; please make sure to fill in your correct email during registration.
提稿方式：(Submission method)
參賽者應于2019年6月25日前，作品打包以“Mendini競賽”作為郵件題目關鍵字，提交至郵箱zizaifun@163.com，其中保密協議應下載簽字并掃描加入文件包，否則作品無效;
Participants should email their designs to zizaifun@163.com titled as “Mendini Contest” by June 25, 2019. Make sure to download, sign, and include the Confidentiality Agreement. Failing to do so will result in disqualification of your entry.
如有實物作品(或模型)須寄至：北京市朝陽區建國門外大街一號國貿共享際首層L1008“范ER”矯先生13511355863(非咨詢電話，咨詢請發郵件)
If there are physical works (or models), they should be mailed to:
Mr. Jiao +8613511355863
(this number is not for calling; please email us instead if you have any questions)
Funner Art, L1008, 5Lmeet
No.1 Jianguomenwai Avenue, ChaoyangDistrict, Beijing, P.R.China
如需進一步咨詢請發郵件至zizaifun@163.com，郵件題目請注明“Mendini競賽咨詢”。
For further enquiries, please send an email to zizaifun@163.com, and use “Mendini Competition Consultation” as the title.
參賽報名作品電子文檔格式要求：
Requirements for digital submissions:
報送材料包括以下內容：
?、僮髌氛掌娮游募?300dpi，A3紙尺寸大小)。
?、谧髌返怯洷黼娮訖n1份，應注明參賽編碼、作品名稱、作品材質、創作時間、作品尺寸(長×寬×高cm);不得出現姓名等個人信息。
?、蹍①愖髌返脑O計說明，包括設計意圖、創作理念、市場應用前景等。設計說明應圖文并茂，有一定的版式設計。
④參加生活類創意設計競賽的選中作品會立刻投入生產，根據不同品類，稿件要求應該能達到加工、生產的需求，不限于實物模型、效果圖、設計矢量圖紙(含尺寸)等;如該品類作品無法完成生產，稿件視為無效。
The submission material should include the following contents:
?、佟hotos of your design (300dpi, A3 size page)
?、凇ntry Registration Form, which should indicate the Entry Code, title of work, materials, date, size (length x width x height cm); do not include any personal information, including names.
③ Design description of the entry, including your design intent and market application prospects. The design description should include both images and texts, with a considered layout.
④ The selected works in the Everyday Creative Design category will be put into production immediately. The submitted entries should meet the requirements and standards for processing and production, but note that the submissions are not limited to only physical models, renderings, and technical drawings (including dimensions). If the design cannot be put into production, the submission will be considered invalid.
參賽作品照片要求多角度、有參照物、能體現作品原貌，并標注作品尺寸(長×寬×高cm)，照片電子文件統一為JPG格式，300dpi，A3紙尺寸大小，不超過5M。
Photographs of the entries need to have multiple angles, scale references, and the dimensions of the work (length x width x height cm). The electronic files are in JPG format, 300 dpi, A3 size page, and no larger than 5M.
組合作品中，請注明各單件作品的尺寸、材質等信息。
For designs with multiple components, please specify the size and material for each individual piece.
參展作品原作或模型需定制良好材質的外包裝箱，要求堅固，便于搬運，貼統一標簽(參賽編碼)。
The products or models need to have a solid wood packaging box, which is sturdy, easy to handle, and affixed with a label (Entry Code).
獎項設置(Prizes)：
一等獎一名，獎金50000元，頒發證書;
二等獎兩名，獎金20000元，頒發證書;
三等獎三名，獎金5000元，頒發證書;
優秀獎若干，頒發證書。
one winning project, with prizes of 50,000 yuan and a certificate;
two second places, with prizes of 20,000 yuan and a certificate;
three third places, with prizes of 5,000 yuan and a certificate;
multiple excelling projects, with a certificate.
版稅：
本次競賽由主辦方選中生產銷售作品，作者可獲得產品銷售合約價的10%作為版稅。
Royalty
From the competition, the organizer will select designs to put into production, and the designer will obtain 10% of contract price as royalties.
署名及推廣：
本次競賽由主辦方選中生產銷售作品，將有機會在產品包裝上以“向大師致敬 Mendini x ***”的字樣出現設計師署名(“***”為設計師的署名);
本次競賽參加作品均有機會署名參加藝自在(杭州)文化有限公司主辦或參與的國際國內設計、藝術展覽、博覽會等。
Signing and Publication:
The selected works in production will have the opportunity to present the designer’s signature on the product packaging, in the form of “Tribute to Mendini x *designer’s name*”
Entries to this competition have the opportunity to participate in design shows and art exhibitions internationally and domestically that Funner Art (Hangzhou) Co., ltd. host or participate in.
關于Mendini的授權IP的版權保護及保密承諾：
本次競賽所涉及的有關Mr. Allessandro Mendini (亞歷山德羅 門迪尼)的設計形象、圖案等所有內容，均經過作者授權，受國際版權及中國相關法律保護，藝自在(杭州)文化有限公司擁有其全球開發權。該內容僅限參賽者用于本次競賽，參賽者不得在任何其他情況下使用該內容(包括含有該內容的參賽作品不得在其他任何情況下使用)。
由大賽組織者發出的AI文件，參賽者均有義務保密，不得外傳;通過大賽組織者發出的鏈接報名成功，即視為同意、簽署并遵守本保密協議。
Confidentiality and Copyright Protection for Mendini’s Authorized IP
All content related to Mr. Allessandro Mendini’s designs, images, and patterns in this competition are authorized by the authors, protected by Chinese and International Copyright Laws, and Funner Art (Hangzhou) Co., ltd. has their global development rights. The content is for use in this competition by the participants only. Participants cannot use the content in any other circumstances (including using the entries containing the content).
The Illustrator documents issued by the competition organizer are confidential and shall not be circulated. If the registration is successful through the link provided by the organizer, the participants are deemed to consent to, sign, and comply with this confidentiality agreement.
主辦單位：匠藝空間·藝自在(杭州)文化有限公司
協辦單位：北京匠心智造文化發展有限公司
指導單位：杭州市富陽區文化創意產業辦公室
Organizer: Funner Art (Hangzhou) Culture Co, Ltd.
Co-Organizer: Beijing Wisdom of Hearts and Crafts Co, Ltd.
Director: Cultural and Creative Industries Office of Fuyang,Hanzhou
藝自在(杭州)文化有限公司簡介
Funner Art Background
藝自在創造都市人向往和追求的心靈家園。以藝術為核心，結合文化、時尚、娛樂等資源，針對商業項目和區域發展進行策劃、設計、投資、建設、運營及管理，打造集藝術展覽、藝術顧問、藝術商業平臺和藝術及衍生品代理為一體的藝術全產業鏈，在藝術主題商業和藝術文化旅游中體驗個性、自在、有品位的生活。
Funner Art sets to create the spiritual homes that urban people pursue and yearn for. We focus on art as our core value, combining with culture, fashion, and entertainment. We plan, design, invest, build, operate, and manage commercial and regional development projects. As an integrated art industry chain combining art exhibitions, art consultancy, art business platforms, and art derivative agency, we provide a unique, free, and quality lifestyle through art commercial and culture-centered tourism.
