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Burn能量飲料

Burn is the new energetic drink for those who want to live the night all the way through. This energy is seen as a fire that burns inside. Black Pencil Milan have chosen to launch the product with two posters in the rest rooms of the most important Italian night clubs; the same creativity was then carried on in the outdoor campaign. In the same direction, we’ve also created a special invitation for the parties that Burn has organized in the night clubs.

Client: Coca-Cola Italy
Agency: black pencil Milan
Creatives: Enrico Chiarugi (Executive Creative Director)
raffaele cesaro (Art Director)
Jack Blanga (Copywriter)

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